Introduction - Marketing is not just advertising. Marketing is a system for evaluating the needs of the marketplace and the ability of the practice to meet those needs. participants will learn the key factors in analyzing their own practice, determining which needs of the market can be met profitably by the practice and how to create a complete marketing plan. Specific strategies will be discussed based on the four A's: Availability, Affability, Affordability and Ability. You will learn how to segment your marketplace, differentiate your services from your competitor's and track your referrals as well as track patient satisfaction. You will learn how to identify both your personal and professional goals and develop strategies for achieving these goals.
This Practice Management Audiocast Presentation includes ...
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This Audiocast is of a recent Live Webconference presented by Economedix;
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Your registration fee covers the ability for you and your practice to view this presentation for one year along with various course handout materials;
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The ability for ACS Fellows and practice managers to e-mail follow-up questions to Economedix Practice Management Advisors for personalized responses;
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Co-Sponsors - The American College of Surgeons (ACS) and The Professional Association of Health Care Office Management (PAHCOM).
Course Objectives - Completion of this Practice Management Course will provide:
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Understand basic marketing terminology;
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Know the differences between advertising and marketing;
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Develop methodologies for evaluating patient and payer needs;
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Use methodologies and techniques for assessing the capability of the practice to meet marketplace needs;
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Use the fundamentals learned in this course to create a marketing plan;
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Use forms and templates to assist in creating a plan.
Accreditation - The American College of Surgeons is accredited by the Accreditation Council for Continuing Medical Education (ACCME) to provide continuing medical education to physicians.
Credits - The American College of Surgeons designates this educational activity for a maximum of 1.5 category 1 credits toward the AMA Physician's Recognition Award. Each physician should claim only those credits that he/she actually spent in the educational activity. PAHCOM has pre-approved this educational activity for 1 CEU towards the PAHCOM CMM designation. To earn the credit, participants must complete the combination Evaluation / CME - CEU Form, that is included in the course materials, and FAX this form back within seven days following the date of the teleconference.
Faculty - The faculty for the course is Mr. Tom Loughrey, MBA, CCS-P. Mr. Loughrey is Chairman of Economedix and a noted practice management consultant to physicians, medical offices and medical societies. For over a decade, Mr. Loughrey has provided consulting services to the College as a part of the Consultant’s Corner at the annual ACS Clinical Congress and regularly is engaged by ACS to speak and teach at meetings and workshops throughout the country.
